J.CLAIR delegates visit OTOP store

The Provincial Government of Nueva Vizcaya (PGNV) through the Provincial Cooperative and Enterprise Development (PROCEDE) Office headed by Ms. Juditte L. Asuncion, Provincial Coperative Affairs Officer, and delegates from Japan Council of Local Authorities for International Relations (J.CLAIR) visited the One Town One Product (OTOP) Store on January 27, 2023 located at the Nueva Vizcaya Livelihood and Pasalubong Center, Magsaysay, Bayombong, Nueva Vizcaya.

Mr. Asaki Shoichi, Japanese Dispatch Expert Specialist, together with his colleagues, will provide technical assistance to the PGNV in developing a “Strategic Marketing and Development Plan” to all One Town, One Product (OTOP) of the province as a strategy to increase the standards and marketability of locally made and produced products and further encourage products to aspire for good quality and better service delivery.

This visit is one of the lined-up activities of the J.CLAIR’s specialist dispatch project. Establishment of a systematic, coordinated, and sustained promotion and marketing of the OTOP products, an improved image and/or brand of OTOP products, an increased number of local entrepreneurs, and an increased employment opportunities and income of local constituents, are some of the expected results of this project. #mvs

Ms. Juditte L. Asuncion, PCAO, in green shirt, shows a handwoven shoe, one of the displayed products in the OTOP store at the Nueva Vizcaya Livelihood and Pasalubong Center, Magsaysay, Bayombong, Nueva Vizcaya.